Web Content

Your Website is your most valuable real estate. What are you trying to achieve with it? Here’s what I’ll add: content that converts visitors into customers for you. My goal is to write copy that is informative, persuasive, to the point and search engine friendly.

SEO Copywriting

For your Website to have impact, it must be read. To be read, it must be found. To be read widely, it must be found by the search engines. No matter how great your content, if users can’t find it, it doesn’t exist.

SEO copywriting is not about writing for the search engines. Google isn’t going to buy anything from you, nor will they contact you for services. People just might – and that’s who I write for.
I don’t believe in keyword-stuffing; I do believe in writing keyphrases that are skillfully woven within the copy.

Web Rewrite

Is your Web content identical to your other marketing materials? If your Web copy is similar to your printed content, you’d be better off with NO Website. Need your current marketing material updated and translated for the web? I’m an expert in helping define your audience, determine the appropriateness of your Web content and manage the overall organization and coherence throughout your Website.

Social Web Content

I can assist in creating and managing your new media efforts (blogging, video, social networking and community sites) to help build your brand’s identity, increase your position as a thought leader and convey the passion of your organization’s executives.

 

While I do specialize in Web content, I often enjoy the cross-pollination of ideas and creativity of copywriting in other media. These include the following:

 

Direct Mail

Inventive ideas that generate the response you seek; whether that is buy now, contact us now, or come see us now.

Business-to-Business - B2B Advertising

Writing that captures the attitude and vocabulary of a particular group and reaches them with a clear and specific message.

Brochures - product/service/company/corporate

A brochure worth the paper it is printed on does more than simply explain and inform. It persuades. Remember, this baby must work as a sales tool, not a how-to manual.

Case History

Who wouldn’t enjoy writing your product’s success story? Probably you, which is why you’d hire me to do it for you.

Corporate Image/Identity Pieces

The reader should be left with a powerful impression of (depending upon your need) professionalism, creativity, reliability, stability, strength or growth.

Print Advertisements

Whether the basic mission of your ad is to sell products directly, generate sales leads, build product awareness or build your company’s image, I am able to consistently deliver written copy that get results.